Responsibilities: • Develop and implement product marketing strategies including advertising campaigns and sales promotions. • Plan and participate in the launch of new services and products which involve several different departments. • Brief the press and PR teams about new products. • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data. • Agree on timelines and deadlines for the development of new products with product management, engineering or manufacturing departments. • Use market research data to establish product pricing. • Create content such as case studies, videos, website copy and blog posts. • Speak and present about products to both external and internal audiences. • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications. • Partner with corporate marketing, other internal and external resources to execute. Requirements: • Bachelor's degree in Business, Marketing, Communications, or related field. • Proven experience as a Product Marketing Manager, Brand Manager or similar role. • Background in design and copywriting is a plus. • Experience in market analysis. • Familiar with product marketing tactics (e.g. integrated marketing campaigns). • Working knowledge of web analytics tools (Google Analytics, WebTrends). • Excellent communication skills. • Keen eye for detail. • Creativity. • Analytical mind and strong quantitative skills. Preferred Skills: • Strong project management skills. • Ability to work effectively in a fast-paced, high-energy environment. • Strong presentation skills. • Excellent team player with the ability to bring innovative ideas to the table. • Experience in identifying target audiences and devising effective campaigns. • Exceptional writing and editing skills combined with strong presentation and public speaking skills. • Proficient in MS Office Suite (Word, Excel, PowerPoint). • Ability to work independently and manage multiple project simultaneously. • Strong problem-solving abilities. • Excellent interpersonal and relationship-building skills.,